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Net Entertainment is entering the physical sector for the first time after the announcement of this new agreement with William Hill.
First Physical Casino Agreement For Netent
The Swiss game developer and the UK bookmaker represent the first physical casino agreement in partnership with Net Entertainment and are the latest in a series of cooperation measures between the two companies .
As a result of this agreement, the games that Net Entertainment offers will be available to a wide range of licensed operators that belong to the William Hill group. With multiple betting points, 2,300 points across the UK, this represents a major entry by Net Entertainment into the physical gaming market. The road to online gambling in the physical gaming industry is a rarity, the most common of which is to see real casinos expanding into the online market.
Expanding Distribution
Bjorn Krantz, the Malta manager and global marketing leader, has shown enthusiasm about Net Entertainment using William Hill channels, explaining enthusiastically that this new deal will allow Net Entertainment to maximize its distribution through the main channels of William Hill, which includes retail, mobile and online versions.
The Wish Master Slot Game Increases Netent’s Value
Completing this expansion, Net Entertainment recently announced this week the new launch of a new slot master, Wish Master.
With 5 reels and 20 lines, this video slot brings all the magic and adventure in the pursuit of hidden treasures and jackpots, with one of Net Ent’s most successful themes, such as the Arabian Nights.
Key Innovation
The graphic innovation of Wish Master takes the genie of the lamp to the players as a scatter symbol that will have to be activated. When the genius appears there is a wide range of bonus casino features that will appear, from random symbols to wild symbols that expand to multipliers, among many others.
Net Ent Shares Increase
After the announcement of the new agreement with William Hill, Net Entertainment’s shares increased in Switzerland, rising 0.98 percent on the Stockholm stock exchange.
